Director of Advertising

Bouvier Insurance
West Hartford, CT
Sept. 2020 to Present, Full-time.

Direct, develop, design and expand on the marketing and promotion of the company, through the coordination of all public platforms. Responsible for ensuring brand consistency via communications and design across all branch offices. Develop and implement balanced strategies that support the mission and vision of the agency on their behalf for advertising, social media, website, billboards, print ads, publications, radio, merchandise, co-op, community giving and various promotional materials. Manage budget and optimize department expenses.

Value adds in the role:

  • Cut departmental costs in year one by 39%

  • Average annual savings of 20.43%

  • Cumulative savings over 3 years of 81.75%

  • Consistently operating under budget while simultaneously surpassing expectations

  • Improved workflow and processes for ease of interdepartmental communication and coordination

  • Reduced baseline turnaround time for any departmental professional requests significantly

  • Regularly identify opportunities for growth and reduce or eliminate potential and actual threats to the agency, applicable to the role

  • Unified brand voice and visuals across all public streams


Interactive Media
Designer & Developer

Sonalysts Inc.
Waterford, CT
May 2016 to Sept. 2020, Full-time

(Concurrent with graduate education)

Part of a team responsible for designing and developing a range of interactive and static web and print based media with guidance from subject matter experts, for a variety of courseware, training materials and products for commercial and government clients.


Senior Digital Developer
& Design Specialist

The Day Publishing Company
New London, CT
December 2014 to May 2016, Full-time
(Concurrent with graduate education)

In coordination with sales management, I was responsible for business-to-business communications through print and online sales channels. I led the creative concept and technical development of new media advertising products, and brand marketing and guidelines for core and non-core products. I assisted in the development and creation of marketing/sales collateral, digital publication production and deployment, email production and design for assigned promotional projects and other sponsored content and marketing materials. Created new brand for Aspire Magazine as well as marketing campaigns for contests and other various advertisements. Some wireframing for website redesigns and minor website maintenance.


Art Director of
Custom Publications

The Day Publishing Company
New London, CT
January 2011 to December 2014, Full-time
(Concurrent with graduate education as of September 2013)

Layout and design content (editorial, photos, captions, etc.) for custom publications. I created, designed, and implemented a variety of logos and created new style sheets for a variety of magazines and publications.

Publications include but not limited to:

  • Home Source [real estate section] (weekly)

  • Wheels [auto section] (weekly)

  • Aspire (3 times a year)

  • Grace: A Magazine for Women (bi-monthly, until January 2014)

  • Sound & Country (quarterly, seasonal)

  • Education Guides (bi-annual)

  • Go Westerly (annual)

  • Eastern Connecticut Chamber of Commerce (annual)

  • Old Saybrook Chamber of Commerce (annual)

  • Mystic Country (annual)

  • Emergency Preparedness Guide (annual)

  • Mystic Chamber of Commerce (annual)

  • Fall Auto Premier (annual)

  • President’s Day Auto (annual)

  • Holiday Gift Guide & Last-Minute Gift Guide (annual)

  • Lawrence + Memorial Centennial (one-time)

  • Connecticut College Centennial (one-time)

  • Connecticut Boater's Guide (one-time)


Senior Graphic Designer

The Day Publishing Company
New London, CT
July 2008-January 2011, Full-time

Was part of a team to layout and design 8 local weekly newspapers and the entertainment section for the daily newspaper. Received 2 Excellence in Journalism awards from the Society of Professional Journalists, Connecticut Chapter (SPJ): First Place for Mystic Times ­- Community Non-Daily Layout Non-Page 1 “Stages of Love;” 
econd Place for Lyme Times Community Non-Daily Layout Non-Page 1 “Bedecked and Bejeweled.”

Publications:
 Night & Day
 The Groton Times
 The Lyme Times
 The Montville Times
 The Mystic Times
 The New London Times
 The Stonington Times
 The Thames River Times
 The Waterford Times 


Graphic Designer

The Day Publishing Company
New London, CT
May 2007-July 2008, Part-time
(Concurrent with undergraduate education)

Lay out and design, and ad placement of 3 of 8 weekly hyper-local newspapers.


Peer Mentor

Eastern Connecticut State University: Visual Arts Department
83 Windham St, Willimantic, CT
August 2007-December 2007, Part-time
(Concurrent with undergraduate education)

Assisted First-Year Program faculty within their course and served as an advocate for the needs, interests, and rights of the first-year students. Mentors are also involved with aspects of course instruction including syllabus planning, facilitation class discussions and spending out-of-class time with students. The peer mentor role sometimes included organizing social events, helping students connect with student groups on campus, and explaining academic advisement and registration procedures.


Graphics & Promotions Coordinator

Campus Activity Board: Eastern Connecticut State University
83 Windham St, Willimantic, CT
August 2003-October 2004, Part-time
(Concurrent with undergraduate education)

Was an integral part of a 12-person team of students with the goal to unify, educate and entertain the student body on campus. Helped plan activities ranging from comedy shows to lectures, national music headliners to sporting events and vacations; for the entire university. Specializing in the concept and design of advertising all the events. I utilized cold-calling skills, voucher writing, organizing venues, excellent time management skills and working within a set budget.


Image Resourcing

Eastern Connecticut State University: Visual Arts Department
83 Windham St, Willimantic, CT
August 2007-December 2007, Part-time
(Concurrent with undergraduate education)

Scanned, color-corrected, edited and filed micro slides of artwork dating as far back as pre-history to Renaissance to Contemporary and filed them into an online database based on artist, medium, and time period.