Name
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First Name
Last Name
Email
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What is your business product? What do you do?
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Why does your company exist?
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What is the full name of your business?
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What is your company story/ethos?
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What is the most important thing about your business?
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What are some current pain points you are experiencing?
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Do you have any competitors? Who?
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Target Audience questions
How old is your target audience? Their gender, location, nationality, marital status/children, interests and hobbies? Preferred brands? Just take a best guess, this helps to make sure we cater to your demographics properly.
Do you want to use existing brand colors or a particular range of colors?
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Does your logo need a tagline?
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What current logo do you use and why?
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Do you require any additional supporting designs alongside your logo?
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If so, please list what you may need.
What words best describe your brand?
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(e.g., "modern," "classic," "innovative," "playful")
What values are most important to your brand?
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(e.g., "trust," "quality," "sustainability")
How do you want your brand to be perceived by your target audience? What are some words that you want people to associate with your brand?
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(e.g., "reliable," "stylish," "affordable")
What are some words that you DON'T want people to associate with your brand?
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(e.g., "outdated," "sloppy," "unprofessional")
What are the key characteristics of your product or service?
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(e.g., "durable," "innovative," "easy to use")
What are your brand's core values?
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(e.g., "integrity," "innovation," "customer satisfaction")
What are your brand's long-term goals?
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(e.g., "to become a market leader," "to improve customer satisfaction")
What are some brands that you admire and why?
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What are some brands that you DISLIKE and why?
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Any additional comments or questions?
